The first GolfTEC facility to be located on a golf course property in Southern California will open at Encinitas Ranch on Dec. 6th.
The 2,500-square-foot facility consists of four teaching bays, a putting lab and a fitting studio. GolfTEC is the nation’s leading provider of golf lessons, giving millions of lessons a year in high-tech settings around the country.
At the launch event, which will take place from 3-7 p.m., golfers will be invited to tour the new facility and learn about GolfTEC’s instruction programs. GolfTEC will provide food and beverage and giveaways and contests for guests to participate in. There will be a contest on a virtual course, for instance.
Golfers are invited to bring friends and family to the opening. GolfTEC Regional Franchise Owner Suzanne LaTour says the Encinitas Ranch location will be one only three studios located on a golf property. The company has 190 franchises total.
“It’s just a great environment and it gives us our natural audience,” LaTour said. “We love to support local golf courses and local golfers who want to get better. And we think JC Golf does a great job. We think this all matches up pretty well.”
JC Golf Director of Golf Erik Johnson said this project was years in the making and is a ground-breaking partnership.
“This is a pretty unique situation for us and for GolfTEC,” he said. “To us, it’s a natural relationship. We’re trying to offer as many golf opportunities to our guests and players as possible.”
Johnson said Encinitas Ranch will maintain its current instruction staff of nine teaching pros. GolfTec will provide an alternative to or an extension of that instruction.
“GolfTEC is a very different instructional model than a private model. For instance, it you take a lesson here and go to Myrtle Beach, your next lesson will be waiting for you at GolfTEC there,” he said.
“We feel GolfTec complements our current instruction and exposes our players to their brand. And having them there also brings new players to Encinitas Ranch. It’s very mutually beneficial.”
Questions about the event and new facility can be directed to GolfTEC Encinitas Ranch at 760.208.1400.