Following Bill O’Brien’s promotion to Vice President of Operations at Troon Golf, Michael Flickinger has assumed the role of General Manager at Maderas Golf Club.
Flickinger has served as Director of Sales and Marketing at Maderas the past two years after previously being employed as Director of Operations. He came to Maderas from the hotel industry.
Now in his fourth year at Maderas, Flickinger says he embraces the General Manager duties and seeks to preserve the high level of service patrons have come to expect at Maderas.
Noting Maderas has been rated a top-100 public course by Golf Digest again for 2015-16, Flickinger said, “Maderas is a bucket-list club for people. When they come to San Diego, they want to play Torrey Pines and Maderas. We want to make that’s easy for them to do coming from the hotel where they are staying. We want to get more tourists here.”
To that end, Flickinger says a program coined “No car, no clubs, no problem,” will continue. That service picks up traveling golfers at their location and then provides them with rental clubs for their round for a packaged rate. The current rental clubs are brand new Callaway X Hot.
Flickinger said Maderas is also increasingly expanding its marketing thru mobile to reach new and current customers.
“In 2015, we want to do more to reach our core audience, meaning those who already like Maderas but aren’t visiting as frequently as they could be. We want people to be more aware of all that we have going on at the club,” Flickinger said.
Flickinger can now be reached at email@example.com, or 858.451.8100.