Editor’s note: Our two-part look at revitalized golf brands, which began with Ben Hogan, continues with Wilson’s return to relevance after a serious slump at the end of its first 100 years.
When Tim Clarke took over as General Manager of the Wilson Staff golf division nine years ago, the brand was arguably at the nadir of its first 100 years.
The glory days when Wilson Staff bags filled the fairways of the PGA Tour were long gone. In fact, Wilson’s Tour presence had dwindled to one player.
Clarke made regaining Tour presence his No. 1 priority – and got a serious reality check. Clarke says he literally couldn’t pay pros to play Wilson clubs.