SCGA: The Comeback At Callaway

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Without even taking a swing, Chip Brewer knew one of the first clubs to cross his desk as CEO of Callaway Golf was a miss.

Looking at the prototype, a 3-wood, Brewer shook his head. As the new President and CEO, just a few weeks into his tenure in the spring of 2012, he was unimpressed. Perhaps worse, as a golfer, he was bored.

The club, just by its look and feel, was … ordinary.

This is what Callaway had become, which was not what it had been and certainly not what Brewer envisioned it would be again.

His play? “Send it back.”

Unaccustomed to rejection, a stunned R &D team’s response could best be summed up as: “He said what?”

“You’ve got to do better,” Brewer commanded.

Ultimately, that rejection changed the trajectory of Callaway Golf and started what has it soaring today.

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