Monthly Archives: October 2016

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19th Hole Media: 12 Questions To Determine Whether Your Golf Course’s Social Media Strategy Is A Birdie Or A Bogey

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Does your golf course have a social media plan for 2017, or could your current plan use a review?

Before you answer, here are some questions to ask yourself:

– Is your course posting regularly (daily/weekly) and consistently to Facebook?

– Is your course utilizing Instagram to promote your course and reach new golfers?

– Does your course have an adequate supply of high-quality images to promote your facility?

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– Is your course working with video?

– Is your club’s social media plan comprehensive, meaning does it account for and promote ALL of your business entities (golf, instruction, weddings, tournaments, golf shop, dining, events, tourism, lodging, etc.)?

– If your course posts regularly to social media, are they prompt (24/48 hours) in replying to responses and queries?

– Does your course have a blog to drive traffic to your web site and create rich content of value to your clientele beyond it just being a calendar of events?

– Do you value social media as a marketing AND a customer service tool?

– Do you have someone dedicated to your social media who enjoys it and makes it a priority and isn’t overburdened with other course duties?

– Do you promote and sell golf rounds through your social media?

– Are you properly leveraging the investment you’ve made in your web site through social media promotion?

– Do you realize how fast social media is changing and how challenging it is to stay educated?

More than ever, social media needs to be priority for golf courses to relevant and successful in communicating with their clientele. It has to be prioritized as more than hobby. If don’t take your social media seriously, neither with your audience – and quality content counts.

Before the new year, I encourage you to let 19th Hole Media give you an honest and experienced assessment of your current social media efforts. It’s likely we can identify many errors for improvement and tailor a custom plan exclusively for your course that will work and take into account your current resources (staff, social media familiarity, marketing budget, etc.).

If your course is behind in migrating its marketing to social media, this is your chance to catch up. If you let another year go by without making it a priority, it will on deny your course and club the impressive results that social media can provide in this era of new media. And if you’re course is taking out print advertising to promote itself, we definitely need to talk because those are marketing resources you should be taking control of and converting into storytelling and social media channels that work and will inform and entertain your audience and gain you fans, followers and loyal customers.

You can contact either Zeb Welborn (zeb@welbornmedia.com) or Corey Ross (corey.ross@yahoo.com) to schedule a consultation. We’d be happy to share the strategies that are working for our growing list of clients and make sure you have a happy new year on social media in 2017. You can find more information about 19th Hole Media www.19thholemedia.com.

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Tweet, Tweet: Socalgolfblog.com Named One Of 25 Most Influential Golf Accounts on Twitter

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First the blog was named one of the top 100 golf blogs on the Internet. Now we’ve been named one of the 25 Most Influential Golf Accounts on Twitter. Is there a Triple Crown for this stuff? Can we get some Facebook or Instagram love?

We’re joking of course because we’re always humbled, honored and usually surprised to found out we’ve won something. I don’t know how many “Congratulations!” emails you wake up to every day, but it’s now happened to me twice in the last two months. I usually have to track it back to find out what I actually won.

This time it’s an honor from www.360golfholidays.com. You can read the list here. I’ll say this: It’s an eclectic list, from Beef Johnson to Claude Harmon to my San Diego colleague Jenn Harris at www.highheelgolfer.com.

Here’s our listing:

Corey Ross – https://twitter.com/socalgolfblog – San Diego golf and travel writer tweeting on a regular basis. Known for marketing golf courses and author of the socialgolfblog.com.

Yep. That’s us in a nutshell. Feel free to follow @socalgolfblog.com and learn a whole about golf courses in San Diego and particularly Maderas, where I work as the Director of Digital Marketing and Social Media. I also partner with Zeb Welborn to post for 19th Hole Media and our growing list of course clients.

And I have a thought or two about social media in general from time to time. It’s a funny place, this Internet. You never know who might discover you, but I’m glad the people at 360 Golf Holidays did. Thanks for the recognition. We’ll hopefully see you all on Twitter soon.

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19th Hole Media: Indian Wells Golf Resort To Offer GolfBoard Starting Nov. 11

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In November, Indian Wells Golf Resort will become the first golf course in the Coachella Valley to offer GolfBoard.

Indian Wells Director of Sales And Marketing Michael Tebbetts said the arrival of the four GolfBoards will closely coincide with the course re-opening on Nov. 1. The boards will be available starting Nov. 11.

GolfBoard is a battery-powered scooter that allows golfers to traverse the course in a manner similar to surfing, skiing or skating. The experience is called “surfing the Earth.”

GolfBoard launched three years at the West Coast PGA Show in Vegas. It has gained gradual adaption and Tebbetts said success at courses in Arizona and San Diego and a positive response to the boards during a pro-am at Indian Wells last February weighed heavily in the decision to offer the boards for rental.

“We offered it as a hole-in-one prize,” Tebbetts said. “We got a lot of questions about how it worked and overall it generated a lot of interest.”

Advancements in the design of the board and ease of operation also factored into the timing, Tebbetts said.

“The board itself has gotten much better in the last six or seven months,” he said. “It’s a much better experience for the user.”

GolfBoard is currently available at about 200 courses, including more than 20 in California.

Golfers at Indian Wells will have two 18-hole courses on which to enjoy the GolfBoard experience, which, among other things, is credited with an increased pace of play and a greater sense of independence than a cart in that golfers can go straight to their ball.

Tebbetts said GolfBoard fits and complements the luxury resort experience that Indian Wells provides.

“Everything we do is five-star,” he said. “We’re here for our guests to come and relax, and we strive to provide the best service experience and the best golf experience, and GolfBoard fits both of those.”

Tebbetts said Indian Wells will announce the rental rate for GolfBoard when the boards arrive. The course is taking advance reservations for the board. Those interested in booking the boards can call 760.346.4653.

There’s a one-time advance registration to use the boards that requires watching a safety/training video. You can view the video and register here: lw.golfboard.com/liability_waiver/new_rider/364/IndianWellsGolfResort

Even if golfers have registered to use GolfBoard at other courses, such as Maderas Golf Club in San Diego, they’ll be required to re-register at Indian Wells, Tebbetts said.

The board is thought of as a lure to millennials but courses who offer it report it appealing to all demographics. Tebbetts is looking forward to GolfBoard enhancing the golf experience at Indian Wells and attracting new golfers to try GolfBoard.

“We don’t think this is a fad at all,” he said. “You’re seeing more courses adopt it and have success, and we think it’s something that will make people look forward to coming out and playing golf.”

Any questions about GolfBoard at Indian Wells can be directed to Tebbetts at mtebbetts@iwgr.com.

You can learn more about the golf and resort experience at Indian Wells at www.indianwellsgolfresort.com. You can learn more about GolfBoard at www.golfboard.com

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