The start to the 2017 golf season in California has been – pardon the pun – a water hazard.
A deluge unlike any seen in decades has washed away the drought but also plenty of tee times along with it. The windfall of a wet winter, however, will be paid forward in the spring when courses can boast impeccable course conditions and can look forward to significant savings on water costs.
Are you ready to capitalize and make a quick recovery from your lost rounds? Then look toward your social media.
Here are five reasons why spring of 2017 is prime time to leverage your social media and reap the benefits.
Green Equals Green – A tour of courses in February showed course conditions the likes of which haven’t been seen in years in California due to the drought. It’s a perfect time to be updating your course photos and videos and let them work for you on social media.
Don’t tell golfers you have great course conditions – show them! Between Facebook, Instagram and your web site, you’ve got the tools to impress golfers and lure them to your course. You might even want to consider a drone shoot. Drone video footage is gold and plays very nicely with the changes to Facebook’s algorithm to help golfers discover your course.
If you rarely or infrequently post photos of your course, you’ll want to up your game this spring and help golfers visualize playing at your course under the best of conditions.
Tourism Traffic – We’re not out of the winter tourism window, especially when an otherwise mild winter is just starting to play the back nine in most of the country. And usually a winter reprieve means a prolonged ending that drags into spring.
If that pattern repeats, there’s still a chance for you to coax golfers to the coast … but they have to be able to find you! Your web site will do some of that work for you, but social media is the BEST way to reach to the golf world and show them what you have to offer.
Much of the rest of country’s courses don’t become truly playable until around May, thus giving you March and April to still re-capture some of that lost tourism traffic from the winter.
If you get active on social there’s still time to catch the eye of that buddy’s trip or other groups that might be looking to escape the winter doldrums for a few rounds under the California sun. There’s still time, partly because …
The Time’s A Changin’ – The time change kicks in on March 12, giving courses back those lost precious hours. If you want sure to keep your course stays busy til sundown, social is your ticket, especially if you plan to lean on discounted rounds, specials, etc. You’ll want to be aggressively communicating those to your golf audience, and social is the ideal way to do it.
Pent-up demand – After a few months of California cabin fever, your golfers are itching to get back to golf as usual, which means making up for lost rounds. You want to make sure that’s happening at your course.
Again, put your course out there to coax them – and it’s also a perfect time to dangle membership specials, lessons offers, etc. to help them get back in the swing of things. Help your golfers get back in the game by convincing them your course is the place to do it – and then engage them with online interactions that make it more likely to happen.
Every time you create a post, you create an opportunity for a conversation and an increased awareness of your course and the potential to book a tee time. But you’ve got be willing to invest the time and resources. That’s where 19th Hole Media is here to help. We specialize in engaging golfers and driving interest in your course.
If you don’t have time for your social media, guess what? We do! Because that’s all we do! Let us do it for you!
The Masters – The first major will be here before you know it, and in a way it already is. The TV commercial blitz has been going for some time now, stirring the hibernating hearts of golfers who live for April and Augusta, which ushers in the new golf season for much of the country.
Interest, enthusiasm and exposure for golf piques up to and during The Masters. You can play off that sentiment by talking about the Tour on your social channels, promoting The Masters countdown and maybe even by planning a Masters contest or promotion for your course.
Social media is the perfect platform for all of it. If your course is behind on its social media, it’s a prime time to catch up – and there’s still time, but you have to start now! Followers and engagement don’t happen overnight, but they can happen more quickly when you’re putting out the right messages and images.
I’ll close by saying, Congratulations! Your course has likely never looked better! Now you need to make sure golfers know about it. 19th Hole Media is here to help. Are you ready for a conversation and free consultation?
Contact me at firstname.lastname@example.org to set an appointment and put your course on a path to spring social media success.