Perhaps appropriately placed off the beaten path of the show floor at the PGA Show, you’ll find some exhibitors whose ideas are off the beaten path from conventional golf thinking.
Far removed from the cathedral-like booths of the industry leaders, and located closer to the loading dock and the portable gyro stand in Orlando’s massive Orange County Convention Center, you’ll find the more modest set ups of the would-be Thomas Edisons of the show. This is the Inventors’ Spotlight Pavilion sponsored by the United Inventors Association of America.
No golfer in history has more short stories passed from player to player like the legendary Ben Hogan. Most of them involve his work ethic, legendary shot making and ascerbic wit. On the equipment side, Hogan was so exacting that he is said to have ordered the entire first production run of clubs destroyed in 1953 because they did not meet his standards.
After a seven-year hiatus from the market, the Ben Hogan Golf Equipment Company re-launched its brand with a new club line at the PGA Show in Orlando.
The company’s Ft. Worth 15 irons and TK 15 wedges were on display and quickly generated buzz at the show. First you notice the clubs’ clean, classic look with the iconic Ben Hogan signature. Then you notice something else: The clubs are only designated by loft, no numbers.
In response to lofts being strengthened in the industry over the years, the Hogan Company dropped the numbering system and produced clubs in an “unprecedented” range of 44 lofts so golfers know exactly what they’re hitting when they’re trying to gap their set.
Editor’s note: This post marks the start of a new relationship with amateurgolf.com. I’ll be writing more about the relationship soon, but you can look forward to more equipment posts like this on in the short term.
In this age of adjustable drivers, golfers have become accustomed to being afforded a sometimes mind-boggling number of settings to dial in their desired launched conditions.
What golfers aren’t accustomed to being able to do, however, is change the CG (center of gravity), and that’s where Cobra’s new driver, the Fly-Z Plus, enters the fray.
Using something called FlipZone weight technology, the player can move the CG forward or back, thus inducing a lower or higher ball flight. Cobra says this allows high-ball and low-ball hitters to adjust the driver to dial in the launch conditions that are most conducive to ball speed, launch angle and, naturally, distance.