Category Archives: Uncategorized

managed solution

Charity Golf Opportunity: Support Managed Solution On April 21st At Arrowood

managed solution

Please join me at Arrowood Golf Course in Oceanside on April 21st for the Third Annual Managed Solution Charity Golf Tournament to support the American Cancer Society. There’s as 12:30 p.m. shotgun start and a helicopter ball drop after that provides you a chance to win up to $2,500 without having to attend! You can purchase $10 tickets here in advance!

For $150 per player, golfers receive 18 holes of golf (including cart), lunch, raffles, exciting awards and a cocktail reception, including dinner. They can also participate in a silent auction.

Follow the link to learn more about the tournament and to register. I hope to see you on the 21st!

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Photo: www.visitoceanside.com

masters-4k[1]

2017 Masters Preview

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Photo: www.techagesite.com

The golf world entered last year’s Masters buzzing about the looming rise of a youthful Big Four. A year later, there’s mostly only talk of an emerging Big One – and it isn’t that guy.

DJ, not TW, is turning into the Tour Goliath that his tremendous talent suggested possible but hadn’t been realized. His breakthrough win at the 2016 U.S. Open appears to have changed all that.

After being named Player of the Year in 2016, DJ has only built on that momentum by rising to world No. 1 and flattening the field on the way to three straight victories coming into Augusta.

Will DJ continue his Tour dominance with a win at Augusta National, a place where he doesn’t have a great track record? Or will players with a better history and feel for the place (Spieth, Mickelson, etc.) stem the tide and deny him the green jacket?

The question: Can DJ’s greatly improved short game and putting stand up to the staunch test at Augusta?

We ponder that and four other storylines coming into what many regard as the best week in golf. Here’s a look at our top five.

Will DJ continue to dominate? – His nearly unrivaled length has always made him a fearsome force on the Tour, but it’s his newfound touch on and around the greens that has changed his game and has him lifting more trophies.

DJ finished a very quiet T-4 last year, which is best finish at Augusta and followed a T-6 in 2016. If he’s stealthily been stalking the jacket, then the new DJ might be ready.

The Golf Channel shared a story about all the work Johnson has put in honing his game inside the scoring zone (125 yards and in) in the past year, and his second major and a fourth straight victory will likely be riding on it. But most critical, will his recently steady putting touch stand up to the test of the slick Augusta greens?

Will Jordan rebound? – We would likely be talking about a two-time defending champion going for a third straight green jacket had Jordan Spieth not gotten two consecutive tee shots wet on the par-3 12th a year ago. That turned what looked to be a runaway into an open door for underdog Danny Willett to sneak in and claim the championship.

Spieth claims not to be haunted by No. 12, having returned to Augusta last Dec. and played the hole without issue. Still, you can be sure the replays of his meltdown will roll when Jordan steps to the 12 tee on Thursday.

Spieth seemed to burn out a bit a year ago after playing a hectic schedule. He’s dialed that back this year and seems to have rediscovered much of the form that had him chasing the Grand Slam two years ago.

We know Spieth can putt the notorious greens of Augusta, but will his ball striking hold up under what are expected to be challenging conditions on Thurs. and Fri.? But if Spieth gets into the weekend around the lead, it’ll be hard not like his chances. With a T2, 1, T2 history at Augusta, would you bet against him?

He’ll certainly be seeking redemption on No. 12 and savoring another chance to win back the green jacket.

Is Rory ready to go Grand? – The Masters is the only gap in Rory’s major resume. Is this the year he completes the career Grand Slam? He seems to have found his form again after being briefly sidelined with a rib injury.

As one of the few on Tour who can challenge DJ off the tee, that’d be a power pairing if it happened on the weekend. Is Rory ready to end his major drought? It’d certainly put some juice into the Augusta gallery if he’s contending going into Sunday.

Can Lefty be right one more time? – Though he’s played some of the most consistent golf of his career and been around the lead often (see the British last year), Phil hasn’t won since he won the British in 2013. Can he pull out one more major surprise with that famous Augusta-friendly short game?

If he’s steady off the tee, the decider for Phil will likely be that claw putting grip he remains committed to. Can he roll it for four rounds again like he did at the British last year? If so, look out for Lefty.

Will it be a favorite or will it be someone like Willett? – More than the course, the weather may be the wildcard to answering this question.

With windy and possible wet weather on tap for the first two days, it could open the door for some underdogs to secure some previous landscape near the top of the weekend leaderboard.

The forecasted cool conditions are being likened to 2007, when Zach Johnson used some clutch and calculated wedge play to surgically conquer Augusta National and the field. Will a similar approach prevail this year?

The Tour saw four first-timers last year claim all the majors a year ago. Will that trend continue or will a favorite emerge victorious? We’ll soon find out during one of the best weeks in golf.

Masters coozy

yogis

19th Hole Media: A Q & A About Yoga And Golf And Riverwalk’s Upcoming Yoga Event

yogis

Riverwalk will be hosting its first-ever yoga class on April 12th when we hold Yogis & Bogeys at 5:30 p.m. Erin Hanson of Live + Breathe will conduct the class, which will introduce golfers to the benefits of yoga. In this Q & A, Erin talks about the benefits of yoga to golfers and how it can improve your health and game.
 
Q: For those who do not currently do yoga, which is widely practiced in San Diego and SoCal, how do you explain it?

A: Yoga is a multi-faceted practice that works to integrate both the mind and body. The form of yoga that is most familiar is the physical version with poses that are put together in a special “sequence” designed for a particular style. Each style is developed to emphasize what the participant wants to gain from class (i.e., restorative yoga, hot power yoga). Yoga is a skill set that can translate to many activities and can simultaneously provide energizing and calming effects.  
 
Follow the link to read the rest of my Q & A with Erin and register for the event. We hope to see you!

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Photo: www.collegeofgolf.keiseruniversity.edu.

Arroyo Adjusted

19th Hole Media: Five Reasons Why Spring Of 2017 Is Prime Time For Your Golf Course’s Social Media

Arroyo Adjusted

The start to the 2017 golf season in California has been – pardon the pun – a water hazard.

A deluge unlike any seen in decades has washed away the drought but also plenty of tee times along with it. The windfall of a wet winter, however, will be paid forward in the spring when courses can boast impeccable course conditions and can look forward to significant savings on water costs.

Are you ready to capitalize and make a quick recovery from your lost rounds? Then look toward your social media.
Here are five reasons why spring of 2017 is prime time to leverage your social media and reap the benefits.

Green Equals Green –
A tour of courses in February showed course conditions the likes of which haven’t been seen in years in California due to the drought. It’s a perfect time to be updating your course photos and videos and let them work for you on social media.

Don’t tell golfers you have great course conditions – show them! Between Facebook, Instagram and your web site, you’ve got the tools to impress golfers and lure them to your course. You might even want to consider a drone shoot. Drone video footage is gold and plays very nicely with the changes to Facebook’s algorithm to help golfers discover your course.

If you rarely or infrequently post photos of your course, you’ll want to up your game this spring and help golfers visualize playing at your course under the best of conditions.

No. 13 collage

Tourism Traffic – We’re not out of the winter tourism window, especially when an otherwise mild winter is just starting to play the back nine in most of the country. And usually a winter reprieve means a prolonged ending that drags into spring.

If that pattern repeats, there’s still a chance for you to coax golfers to the coast … but they have to be able to find you! Your web site will do some of that work for you, but social media is the BEST way to reach to the golf world and show them what you have to offer.

Much of the rest of country’s courses don’t become truly playable until around May, thus giving you March and April to still re-capture some of that lost tourism traffic from the winter.

If you get active on social there’s still time to catch the eye of that buddy’s trip or other groups that might be looking to escape the winter doldrums for a few rounds under the California sun. There’s still time, partly because …

The Time’s A Changin’ – The time change kicks in on March 12, giving courses back those lost precious hours. If you want sure to keep your course stays busy til sundown, social is your ticket, especially if you plan to lean on discounted rounds, specials, etc. You’ll want to be aggressively communicating those to your golf audience, and social is the ideal way to do it.

Pent-up demand – After a few months of California cabin fever, your golfers are itching to get back to golf as usual, which means making up for lost rounds. You want to make sure that’s happening at your course.

Again, put your course out there to coax them – and it’s also a perfect time to dangle membership specials, lessons offers, etc. to help them get back in the swing of things. Help your golfers get back in the game by convincing them your course is the place to do it – and then engage them with online interactions that make it more likely to happen.

Every time you create a post, you create an opportunity for a conversation and an increased awareness of your course and the potential to book a tee time. But you’ve got be willing to invest the time and resources. That’s where 19th Hole Media is here to help. We specialize in engaging golfers and driving interest in your course.

If you don’t have time for your social media, guess what? We do! Because that’s all we do! Let us do it for you!

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The Masters – The first major will be here before you know it, and in a way it already is. The TV commercial blitz has been going for some time now, stirring the hibernating hearts of golfers who live for April and Augusta, which ushers in the new golf season for much of the country.

Interest, enthusiasm and exposure for golf piques up to and during The Masters. You can play off that sentiment by talking about the Tour on your social channels, promoting The Masters countdown and maybe even by planning a Masters contest or promotion for your course.

Social media is the perfect platform for all of it. If your course is behind on its social media, it’s a prime time to catch up – and there’s still time, but you have to start now! Followers and engagement don’t happen overnight, but they can happen more quickly when you’re putting out the right messages and images.

I’ll close by saying, Congratulations! Your course has likely never looked better! Now you need to make sure golfers know about it. 19th Hole Media is here to help. Are you ready for a conversation and free consultation?

Contact me at corey.ross@yahoo.com to set an appointment and put your course on a path to spring social media success.

March Southland

Southland: REALiTEE Golf To Become A Reality In 2017

Southland spread

REALiTEE Golf will become a reality in 2017.

The indoor golf concept created by Dave Shultz of Anaheim found a venture partner the Lummi Nation Indian tribe in Washington and is developing a plan to open its first location at the Silver Reef Hotel Casino and Spa in Ferndale, Wash., before the end of the year.

Shultz had been shopping his concept since launching the company vision in Feb. 2016 at the Golf Industry Show in San Diego and considered a number of possible starting locations. The fit with Lummi Nation came before the new year and was what Shultz said he was looking for in a partner all along.

“They had been interested in the golf entertainment world and took the step of hiring a business development resource to look for emerging opportunities like this,” Shultz said. “When they saw we were doing something this innovative, they jumped on it. It really resonated with them. They had even considered buying an actual golf course, but chose this because of its unique approach as an entertainment and real golf solution.”

Follow the link to read the rest of this piece.

March Southland

Boxed in

Southland Golf: Chris Mayson Lesson Series

Feb. South

I thoroughly enjoyed producing these lesson pieces for the Feb. issue of Southland Golf with elite instructor Chris Mayson and photographer Joey Cobbs. February is the instruction issue of Southland and these pieces were part of the cover story. Enjoy.

tee shot - page one

tee up - page 2

Boxed in

Clock method

Final Rock Star (2)

Moving On

Final Rock Star (2)

Career update: I’ve left Maderas. I had a great experience there, but it was time to stop dividing my time and energies to focus entirely on growing my opportunity with Zeb Welborn and 19th Hole Media. I joined Zeb in June and we’ve had great success growing our golf social media marketing business. My time at Maderas was extremely valuable for discovering social media solutions for golf courses to support their various marketing and business objectives. I take all of those strategies forward, and continue to search for new ones, as we serve our current client base and seek to recruit more courses.

A huge thank to everyone who has supported my career and growth up to this point and has watched it grow into EXACTLY what I decided I wanted it to be four years ago. I’m there today because of your encouragement, belief and support. It feels great! I’ve never felt better about where things are going and the opportunities that lie ahead.

Ready for a conversation? Please contact me to find out what social media can do for your golf course in 2017!

waterfall kiss

19th Hole Media: Seven Great Reasons To Get Married At Riverwalk Golf Club

waterfall kiss

Have you ever dreamed of getting married on a golf course? Riverwalk Golf Club can make that dream a reality.

Located in the heart of central San Diego, we offer a secluded venue that’s an oasis for golfers as well as couples on their special day. We’re just minutes from the airport, interstate and several hotels, but the hustle and bustle of a big city seems far away when you’re at Riverwalk. Our property is as romantic and unique as it is convenient and accommodating.

The following is a list of seven great reasons to hold your wedding at Riverwalk.

You can read the remainder of this post here:
http://riverwalkgc.com/golf/blog/posts/100110/seven-great-reasons-to-get-married-at-riverwalk.html

Yellow & White Ceremony

zimbio-com

Ten Questions About Tiger Woods In 2017

zimbio-com

Photo: Zimbio.com

After more than a year out of competition on the PGA Tour while recovering from back surgery, Tiger Woods finally made his tournament return in December in what some might deem to be the biggest story of the year for golf.

Four rounds at the Hero World Challenge against a field of some of the world’s best players is a small sample size, but it’s just enough to speculate about what 2017 might look like for Tiger. Here are 10 questions that we have while waiting for word of Tiger’s 2017 schedule.

Is he back?

Yes – with a qualifier. We’re not talking about the old Tiger in his prime. That guy will probably never be back. We’re talking about the return of Tiger to competitive golf and being able to tee it up on Tour. When Tiger leads the field in birdies, which he did at the Hero World Challenge, putts like he did in your prime AND, just as important, walks off the course pain-free, that’s back in our book.

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The renovated North Course at Torrey Pines


Where will be play next?

His only commitment thus far is to the Genesis Open at Riviera Country Club in LA, a tournament he hasn’t played since 2006 but to which his foundation now has a tie. That’s Feb. 13-19. Tour stops at the Farmers Insurance Open at Torrey Pines in San Diego and the Waste Management Open in Phoenix loom prior on the West Coast swing.

Tiger has a stellar track record at Torrey, where he won his last major in 2008, and has played Phoenix in the past as well. Is he ready to take on consecutive tournaments or will he choose one over the other? You’d think he wouldn’t pass up the comfort of Torrey, but there’s also a wild card in play: His agent has indicated foreign tournaments have come calling. It will be interesting to see what he chooses.

What might success look like for Tiger in 2017?

Playing and finishing tournaments, to start. Just doing that will be more than he did in his most recent tournament stints. Getting back into the groove and grind of the Tour will be accomplishment enough in the early. But if he can do that, then we start to ask …

tiger-trophy

Can he win? Can he win a major?

Merely playing is one thing. Contending is another, winning is something else and a winning a major is a meteoric leap from there, but if he would happen to put a jolt in a tournament early on (lead for a round? Finish top 10?) such talk will quickly stir.

His putting was stellar in the Bahamas and his swing speed measured up to Tour specs, however, he’s conceded his days of overpowering courses are over, which means he’ll lean more on course management and a strong short game. That formula reminds us a current Tour star: Jordan Spieth. That game plan nearly won Spieth the Grand Slam two years ago. If it worked for Jordan, it can work for Tiger, who historically is one of the best putters ever.

Why might fate favor him for a major in 2017?

Tiger’s winning track record has somewhat been amassed by piling up wins at a handful of courses (Torrey, Bay Hill, Augusta, etc.) Quail Hollow, where he won in 2007 and has three top-11 finishes, is considered a Tiger-friendly track and home to the 2017 PGA Championship. The British Open is at Royal Birkdale, where he contended in 1998. The U.S. Open is at first-time venue Erin Hills.

Could the Masters be his best chance?

See the previous reference to Jordan Spieth. A hot putter can master Augusta National, especially when there’s veteran savvy behind it. The only caveat is that Tiger hasn’t won in Augusta since the course was “Tiger-proofed” in 2006. Another factor is how tournament-ready to contend he can be by April. A better bet might be the British, which is later in the calendar year and has a better track record of producing random winners due to the factors of weather and the quirky breaks of links golf.

What’s the biggest obstacle to him being competitive again?

The Tour itself. This is the Tour Tiger wrought, where fitness, equipment, training and talent has never been better. To illustrate the depth and balance of the field, golf had four first-time major winners last year, when it was predicted a Big Four (Jordan, Rickie, Rory and Jason) would carry the year. It didn’t happen. Is there room for Tiger to get back in that mix? That’s a very tall order for a Woods far removed from his prime and now past age 40.

What would even a semi-competitive Tiger mean for the Tour?

Two words: Ratings. Buzz. His return tournament posted one of the highest ratings in the history of the Golf Channel. He still has the “it” factor and attracts eyeballs and galleries to the game like no one else. Having some of that back can only be good for the game. The pursuit of the major record is likely lost, but Sam Snead’s career wins record is still within reach. He needs four to tie Slammin’ Sam at 82. While a consolation prize give what was once possible for Woods, it’s not nothing.

Worst case: What if his back goes out again?

Oh, boy. Woods has admitted he contemplated retirement when his back woes were at their worst. You’d think a relapse would be competitive curtains, the only fate worse than a return of the short-game yips that plagued his last comeback but seem quieted for now.

Best case: What if it doesn’t – and it looks like he’s really BACK?

The dream scenario for the PGA Tour. Tiger stalking leaderboards and chasing championships again would put a serious second wind into the game and hopefully give it a much-needed boost in interest and participation. This is the Woods windfall many believe he delivered to the game in his prime and having a little of that back would be refreshing on several levels. A competitive mix of young lions and steely veterans would be also be a great one for the Tour and its fans.

Now that the Chicago Cubs have finally won the World Series again, you could say another major win for Woods is the biggest story left on-deck in sports. Can he deliver? The safe bet: the world will be watching if he does.

chuck

Southland Golf: A Look At The Success And Future Of The Links At Petco

links

When it debuted a year ago, The Links at Petco Park nine-hole golf experience did so with a snap San Diego popularity akin to craft beer and fish tacos.

Three days of tee times to play Petco as a par-3 course in 2015 sold out in a matter of hours. Callaway Golf and the San Diego Padres added two more days and extended the hours each day and it sold out again.

A sixth extra day was added this year and tickets for the encore moved nearly as swiftly – save for a block of premium night-time tee times priced at $450 for a twosome and $900 for a foursome that eventually sold – and allowed 2,700 golfers to experience the event as opposed to 1,600 in 2015.

Callaway Golf Marketing Manager Nathan Adelman said the expanded tee time availability and upgraded course all proved to be big hits in the 2016 edition of The Links.

“The enthusiasm for (The Links at Petco) was just as much as a year ago, if not more,” he said. “We had a lot of come back, many of whom said they had an even better time this year, and we also had a lot of people participate who didn’t get to play last year.

“There was more energy in the stadium this year because we spaced the tee times closer so there more people in the park at once.”

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Among the course upgrades included tee boxes being staged at four levels of the stadium as opposed to three a year ago, but the awesome opening tee shot, hit toward center field and the San Diego skyline, remained at home plate.

From the tee boxes, golfers get two shots at an outlined green with a colored pin flag. A circle drawn around the flag serves as a birdie target. A ball hitting outside the circle but on the green is a par. Any shot landing outside is a bogey. The best-ball score is recorded for each hole.

Unlike last year, when the layout used several shared greens, this year, each hole had its own green, including an island green on No. 9. Course architect Geoff Shackelford, who worked on the Olympic course in Rio, consulted in this year’s layout to help evolve the course experience.

“He helped shape greens, bunkers and hazards to be true to where actually golf shots would be coming from,” Adelman said. “One of the reasons this event appeals to people is that despite being in a baseball stadium it’s an authentic golf experience. It’s a legitimate golf course.”

Shackelford also helped Callaway stretch the course a bit, extending the length of the longest shot to 165 yards. The shortest was 68 yards.

Two other changes this year included the incorporation of live scoring and also a non-profit partnership with Pro Kids and The First Tee of San Diego. Pro Kids sold mulligans and generated over $23,000 in donations, Adelman said.

“That’s really rewarding for us to see,” he said.

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After last year’s event, Adelman said the Callaway team spent the year brainstorming upgrades to the experience and entertained conversations from 15 organizations about holding a similar event for them.

Ultimately, Adelman said, Carlsbad-based Callaway chose to focus on its core business and improving the event in “our backyard.”

“We need to focus on selling golf equipment,” he said. “It’s a lot of energy and resources to pull off an event like this. We want to continue to focus on doing it here and doing it the best.”

Adelman noted imitators of The Links experience are coming out of the woodwork. For one, the Atlanta Braves hosted a similar event that didn’t involve Callaway or another equipment partner.

Adelman said The Links is an ideal environment to introduce people to Callaway equipment. Golfers not only hit Callaway clubs on each hole, each hole is manned by a Callaway staffer.

“That means we’re getting a touch point with them on every hole,” he said.

Adelman credited the partnership with the Padres as being critical to the event’s continuing success.

“It really is a collaboration,” he said. “We could not do this without their event team and their staff making sure everything runs smoothly. But they also couldn’t do it without us because there are a lot of golf nuances built into this event.”

As for the future of The Links, Adelman said Callaway and the Padres now have a two-year track record of proven success that he’s confident will continue.

“I have an inclination we’ll be back.”

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