Tag Archives: Callway Golf

Southland: Callaway’s Truvis Triumph – A Q & A

Callaway Truvis

When Callaway Golf launched the Chrome Soft golf ball a year ago, it dubbed it as “the ball that changed the ball.” Callaway doubled down on that sentiment when it added Truvis technology, a soccer ball-style patterning that helps increase the ball’s visibility.

Truvis is a patented technology Callaway purchased and has the exclusive rights to in North America. Since launching last summer, the ball has developed a sizeable following that has surprised even Callaway officials, according to Jason Finley, Callaway’s Director of Brand Management for Golf Balls and Packaged Sets.
Callaway recently launched the second generation of Truvis, a black and yellow ball to complement the original red and white design. To keep up with demand and production, Finley said Callaway just installed a third Truvis machine in its golf ball plant.

Golfers are getting a kick out of the golf ball that looks like a soccer ball, and Finley said Callaway is kicking around a bunch more ideas for Truvis use. In its brief history, the ball has turn into quite a tale of innovation success and even won more such traditionalists as Tom Watson, who literally walked into the opportunity to be the de facto Tour spokesman for the ball (more on that in a minute). Finley shares that story and the evolution of the ball’s technology and popularity in this Q & A.


Jan. Southland

Callaway Joins The Mini Movement

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Following TaylorMade’s lead from two years ago, Callaway has launched its own mini driver – the Bertha Mini 1.5. For those unfamiliar with the concept, it’s an oversized 3 wood – 35 percent larger than the XR Fairway Wood – made for the tee and with a loft that gives you greater accuracy with a slight sacrifice in distance from your driver.

See the video explainer:

The Bertha Mini 1.5 will be at retail stores on May 29 and golfers can pre-order starting May 15 on Callawaygolf.com. The club will be available in 12 degree and 14 degree lofts, at a price of $299.99 each.

st. mark free