Tag Archives: Cobra

SD Tourism: Touring TaylorMade and the Other Golf Equipment Companies in Carlsbad

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Editor’s note: This post is part of an occasional series for the San Diego Tourism Authority. I’ll post the link after it goes live at www.sandiego.org.

As the home of the headquarters of TaylorMade Golf, Callaway and Cobra, Carlsbad is akin to the Silicon Valley of the golf equipment industry.

The game-changing birth of the metal wood occurred in Carlsbad and those companies been leading the technology boom that has revolutionized the game ever since.

Carlsbad presents a rare opportunity to visit all three of these influential brands at once. They are all headquartered within a few miles of each other.

TaylorMade, however, is the only one still offering regularly scheduled public tours. They take place every Thurs. at 10 a.m. Cobra books private tours by appointment, while Callaway only books club fittings.

The following is a look at highlights and tips for taking the TaylorMade Tour, followed by information for booking appointments at Callaway and Cobra.

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Touring TaylorMade

As most any golfer knows, TaylorMade is the world’s leading equipment manufacturer. Their campus encompasses two buildings – only one of which you see on the tour – and the driving range, the hallowed Kingdom, a domain for the pros and other elite players.

The TaylorMade tour offers some insight into the company’s latest club technology – the new R15 driver is under glass in the lobby with the club head dissected– as well a peek at the manufacturing process and an overview of golf’s technology revolution.

A rotating team of TaylorMade volunteers hosts the roughly 45-minute tour so your experience may differ depending on their experience. For instance, our host was an engineer named Matt, so we got a more technology-based tour.

Regardless of the host, be prepared to provide your ID and sign an electronic confidentiality agreement while you’re waiting. Note: No photos or phones on the tour.

While you’re waiting for the tour to begin, you can peruse the latest TaylorMade equipment, which is on display in the lobby along with the staff bags as such TaylorMade Tour players as Justin Rose, Jason Day and Sergio Garcia.

The tour begins with a bit of history about not only TaylorMade but its parent company, Adidas, a high-performance sports apparel manufacturer. For golf, the most pertinent history is the story of Gary Adams bringing TaylorMade to Carlsbad to pursue his dream of launching a medal wood to supplant the wooden clubs of the past.

That history is displayed under glass in the next story of the tour – the Wall of History. There, 12 clubs are exhibited that capture the evolution of the metal era. There’s everything from TaylorMade’s first driver, the head of which is about the size of a modern-day rescue club, to the latest, the state-of-the-art R15.

In between, you witness club head sizes growing, metal materials changing and then club adjustability coming into the picture. Even for those who know their club history, there’s likely something to learn and appreciate here.

The next stop is the manufacturing floor, where 10,000 clubs are assembled each day. You see everything in production from putters to drivers and learn what a golf assembly line looks like. The manufacturing floor shares space with the massive warehouse where thousands of equipment orders are being processed and shipped daily.

The tour concludes with a look at one of the most exclusive parts of TaylorMade – The Kingdom. Golfers are usually only granted access here with permission of a club pro and to be professionally fitted.

Otherwise, this is where TaylorMade’s professionals come to get their equipment updated in a state-of-the-art environment and to practice on the driving range.

The Kingdom has a country-club feel all its own, complete with a posh lounge just inside the entrance. Worth perusing: the guestbook at the front desk. Inside, you’ll find photographs and signatures from touring pros and celebrities who’ve visited The Kingdom. It’s a veritable Who’s Who.

Who was Adidas’ first sponsored athlete (hint: think track)? Where does TaylorMade gets its name from? Why did Gary Adams chose to relocate his company to San Diego? What does the R stand for on TaylorMade’s drivers?

If some of those questions pique your interest, the TaylorMade tour has answers for you.
If your visit coincides with one of the professional tour events in San Diego, you might end up keeping company with a tour pro. To register for a tour at TaylorMade, call 760.918.6000. Tours are given on Thursdays.

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Photo courtesy of Pinterest

Touring Cobra

Cobra Puma, the company represented by the stylish Rickie Fowler, has designated times of the month when tours are available, but they are by appointment only.

Cobra has more modest facilities than TaylorMade, but there are still things to be seen, including the hitting bay and swing simulator the pros use at Cobra. There’s also a warehouse and merchandise area where the colorful array of the Cobra Puma product line is displayed.

The tour can take 30 minutes to an hour depending on what guests want to see. Working in a club fitting can add another hour or two.

To schedule a tour, a fitting, or both, call 760.710.3502.

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Getting Fitted At Callaway

Callaway Golf no longer offers public tours, but the headquarters does accommodate club fittings.

To learn more scheduling a fitting, go to www.callawaygolf.com/golf-clubs/custom-fitting/ and look under the custom fitting tab.

Amateurgolf.com: Reviewing Cobra’s Fly-Z Plus Driver

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Editor’s note: This post marks the start of a new relationship with amateurgolf.com. I’ll be writing more about the relationship soon, but you can look forward to more equipment posts like this on in the short term.

In this age of adjustable drivers, golfers have become accustomed to being afforded a sometimes mind-boggling number of settings to dial in their desired launched conditions.

What golfers aren’t accustomed to being able to do, however, is change the CG (center of gravity), and that’s where Cobra’s new driver, the Fly-Z Plus, enters the fray.

Using something called FlipZone weight technology, the player can move the CG forward or back, thus inducing a lower or higher ball flight. Cobra says this allows high-ball and low-ball hitters to adjust the driver to dial in the launch conditions that are most conducive to ball speed, launch angle and, naturally, distance.

You can read the full review at:

www.amateurgolf.com/golf-equipment-reviews/Drivers/14050/Cobra-Fly-Z-Plus-Driver–The-AmateurGolf-com-Review

JC Golf: Demo Day at Encinitas Ranch on Saturday Provides Unique Equipment Environment

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Five major equipment manufacturers – TaylorMade, Titleist, Ping, Cobra and Nike – will be represented at the biggest demo day of the year at Encinitas Ranch on Sat., Aug. 30th.

From 10 a.m. to 2 p.m., golfers will have an opportunity to test clubs on the driving range at Encinitas Ranch and ask questions of the attending equipment professionals. In addition, fitting appointments will be available from 10 a.m. to 1:30 p.m.

Golf Pride will also be taking part and providing free installation of new Golf Pride grips.

Encinitas Ranch General Manager Erik Johnson says that for golfers who’ve been pondering purchases or are simply curious about the volume of new product that has come onto the market this year, the demo day is an ideal opportunity.

“There is no obligation or commitment,” he says, “but for someone who’s considering possibly a new driver or a new set of irons, I think this is a terrific opportunity. For one, you’re hitting clubs outdoors, as opposed to inside, where can really see what the club does. And on top of that, we’re going to have the latest technology including launch monitors that can measure ball speed, launch angle, spin, etc., so you’re sure to really know how that club is performing.”

If you’ve never participated in a demo day before, know that the experience can be a little overwhelming, and exhausting, without the right approach. Swing fatigue can be an issue, Johnson says.

“We’re not PGA Tour pros. We’re not conditioned to hit 150 to 200 balls without experiencing a significant drop in swing performance,” he says.

That said, Johnson advises limiting each new club tested to a maximum of 15 swings, even including swings with differing loft settings or shafts.

So that means when comparing, say, a TaylorMade driver and a Titleist driver, it’d just be around 15 swings apiece.

“After hitting 60-75 balls, it’s usually diminishing returns. You’re going to buy off of how the club looks, feels and performs. That’s enough swings to determine that.”

A free 10-minute driver tune-up is also be offered, where your driver’s set up is evaluated to make sure the settings match your swing.

Golfers can also participate in a long-drive contest that awards a free club fitting to the winner.

Johnson says that if you’re a player pondering an equipment purchases or possibly in need an equipment adjustment, Saturday is a day to have on your calendar.

“It’s a great opportunity to come hit some new sticks.”

For more information about scheduling a fitting, please call the pro shop at 760.944.1936.

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ER7