Tag Archives: Michael Flickinger

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Maderas: Golfers, Start Your Golfboards

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Maderas Golf Club is proud to announce it has reached an agreement with Golfboard to be one of the first to provide the surfboard-like scooters to golfers in San Diego and Southern California.

Golfboard premiered two years ago at the West Coast PGA Show as an alternate way for golfers to traverse and experience golf courses in a style similar to surfing, skating or snowboarding. It has steadily gained traction and now Maderas will be one of 150 courses nationwide, and the first Troon course in California, to host the boards.

Golfboard will be available by the end of February at a rental rate of $20. There will initially be four boards available. The battery-powered boards can be reserved at the time of with making a tee time reservation. For advance reservations, please call the golf shop at 858.451.8100. Renters will be required to sign a standard insurance waiver.

Maderas Golf Club General Manager Michael Flickinger said course officials are counting on the novelty factor of Golfboard to draw new golfers.

“Maderas is committed to growing the game of golf, and we believe this will bring more young people into golf, particularly in Southern California, because it’s a vehicle they’re comfortable with, and it makes the game faster and more fun,” he said. “We see this an exciting new way for golfers to experience the game.”

Golfboard Representative Brent Duclos said bringing Golfboard to a Golf Digest Top 100 public course only further validates the vehicle’s value to the sport.

“Golfboard is ecstatic to work with Maderas, which is continually one of the top-rated public courses in the country,” Duclos said. “Not only will Maderas be one of the best places to play golf in Southern California, it will also be one of the best places to Golfboard! The undulating fairways coupled with majestic canyon views provide for a perfect Golfboarding canvas.

“The decision to host Golfboarding shows that Maderas is committed to providing the best all-around golfing experience for their patrons.”

Maderas will be the second course in San Diego to host Golfboard, on which clubs are caddied on the front and secured by a strap, similar as on a golf cart.

The process for Golfboard being considered at Maderas began with Director of Golf Hale Kelly riding it around the entire course for a safety check. Then came the National Golf Course Owners Association annual meeting, which Maderas hosted and where Golfboard held a demo day on two holes of the course. The enthusiastic and complimentary response of fellow owners helped sway Maderas’ ownership that Golfboard’s time had arrived.

Flickinger said Golfboard will have a high profile at Maderas and will be demonstrated frequently and upon request. It also fits Maderas’ overall intention to represent the Southern California lifestyle, which it does all the way down to the locally sourced items on its menu.

Flickinger said of Golfboard, “It’s a great lifestyle fit for a lifestyle sport.”

Questions or interview requests about Golfboard at Maderas can be directed to Maderas Director of Digital Marketing and Social Media Corey Ross at cross@maderasgolf.com. You can find more information about Golfboard at www.golfboard.com. You can also find videos from the demo day at our Instagram account (@maderasgolf).

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Maderas: An FAQ About La Casa, Our New Bridal Ready Room

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Earlier this year, Maderas Golf Club unveiled La Casa, a renovated bridal ready room and private luxury suite for the bride and her party of her special day. What follows are answers to frequently asked questions (FAQ’s) about La Casa. Photos courtesy of Brian Kent from ABM Photography.

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What is La Casa?

La Casa is a dedicated, detached house that is owned by Maderas Golf Club. It was specifically designed in its interior to be used by brides and bridesmaids the day of the wedding.

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What are the amenities?

La Casa offers a make-up table and mirror, a hair chair and a dress-fitting form; a dining area; indoor and outdoor luxury seating; a fire pit with a canyon view; a private dressing room; a large restroom; and a kitchenette that has a Keurig coffee maker. The suite is air-conditioned, and a wood-burning fire can be started to keep guests comfortable if a rare chilly day arrives in Southern California.

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What food and refreshments does Maderas provide on wedding day?

There’s bottled, filtered water and fresh fruit and champagne are delivered from the Club upon arrival.

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What’s the average stay at La Casa?

The average stay is between four and seven hours. Maderas is happy to accommodate outside caterers during this time and works with a number of vendors. During this time, the groom is accommodated by a groom’s man ready room at the Club, which offers locker-room facilities.

How large is La Casa, and where is it?

La Casa is a spacious 1,100 square feet and is used by only one bride on her special day. It’s located one mile from the Maderas clubhouse and is one of the largest bridal ready rooms in San Diego.

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Is the bridal party able to park at La Casa?

Yes. There’s ample parking that can accommodate up to 12 cars. Parking at La Casa and the club is free.

When are tours of La Casa offered?

Tours are Tues. through Sat. and can be arranged by contacting Laura Magid at lmagid@maderasgolf.com or 858.217.2564. You can also find more information about weddings at Maderas at www.maderasweddings.com. La Casa is reserved at the time of the wedding reservation.

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You can also now find Maderas weddings on Facebook at: www.facebook.com/pages/Maderas-Golf-Club-Weddings/1686710988215872?fref=ts

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Maderas: The Perfect Pairing – Kona Kai Resort and Spa & Maderas Golf Club

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Maderas Golf Club has entered into an exciting new partnership with the newly renovated Kona Kai Resort & Spa on Shelter Island to be the member golf benefit for San Diego’s “club of clubs.”

Kona Kai members will receive a special rate on green fees at Maderas that will allow them to experience both the best of the coast and the course in San Diego.

In May, the 129-room Kona Kai Club unveiled the results of a $25 million renovation designed to restore its status as San Diego’s most exclusive and acclaimed private club.

After a brief closure, the club has returned with revamped interiors, a transformed Vessel restaurant and dining experience, and an all-new, lavish spa. Touting luxurious amenities and impeccable service, the Kona Kai Club is primed to once again be “the crème de la crème of San Diego private clubs.”

Maderas General Manager Michael Flickinger says the partnership is a natural since the two clubs provide complimentary San Diego experiences.

“Maderas Golf Club is proud to have partnered with the newly renovated Kona Kai Resort Club,” he said. “Members of the exclusive Club are entitled to discounted green fees seven days a week when not relaxing, exercising, sailing or enjoying the private beach at Kona Kai.”

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For more information on Kona Kai, go to www.resortkonakai.com. To inquire about membership, contact Hollan McBride at hmcbride@sdkonakai.com or 619.819.8176.

To book a tee time at Maderas, a two-time top 100 United States public course honoree by Golf Digest, call 858.451.8100.

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The following is a look at the club’s impressive renovation:

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Maderas and the Drought: Four Ways We’re Being Water Wise

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As California moves into a fourth year of severe drought, unprecedented government mandates and restrictions are taking effect to deal with the state’s water shortage.

Maderas Golf Club has taken measures to restrict its use and continues to coordinate with local agencies and authorities to address the situation as it evolves.

“Our position on water is that we want to work with the City of Poway and the San Diego Water Authority to be the very best stewards during this drought for the golf course and the community,” Maderas General Manager Michael Flickinger says.

Some conservation efforts at Maderas you may notice, while others you may not. What follows is a list of some of the ways Maderas is adjusting its water usage:

1. Water in the restaurant is by request only.

2. Melt water from cart coolers is being repurposed to irrigate plants.

3. Watering of driving range has been restricted to tee boxes and targets.

4. Overall watering of the course has been made more efficient through maintenance and upgrades to the irrigation system and practices such as targeted watering. Technologies are being pursued to make the system even more efficient in its hydration of turf and the ability to control water application and eliminate excess.

Referring to the turf-reduction programs some Southern California courses are undertaking, Maderas Director of Agronomy Patrick Reilly noted Maderas’ irrigated acreage is actually quite small compared its overall size.

“We irrigate about 88 acres and our property is 188,” he said. “We have a lot of native areas and non-turf. Many other golf courses have much larger footprints and have excess areas they can eliminate.”

To that end, Flickinger says that Maderas was designed to be sustainable under the current conditions.

He says, “Our course was designed with conservation and water use in mind back when it was constructed in 1998-99, and that’s why it has a tight footprint.”

The Maderas blog will keep you posted about further developments as the situation unfolds, but we appreciate your understanding and support of our efforts to maintain the Maderas golf experience you’ve come to know and expect under the existing climate scenario.

Questions about Maderas’ water conservation efforts can be directed to Maderas Director of Agronomy Patrick Reilly at preilly@maderasgolf.com.

Maderas: Michael Flickinger Named New General Manager

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Following Bill O’Brien’s promotion to Vice President of Operations at Troon Golf, Michael Flickinger has assumed the role of General Manager at Maderas Golf Club.

Flickinger has served as Director of Sales and Marketing at Maderas the past two years after previously being employed as Director of Operations. He came to Maderas from the hotel industry.

Now in his fourth year at Maderas, Flickinger says he embraces the General Manager duties and seeks to preserve the high level of service patrons have come to expect at Maderas.

Noting Maderas has been rated a top-100 public course by Golf Digest again for 2015-16, Flickinger said, “Maderas is a bucket-list club for people. When they come to San Diego, they want to play Torrey Pines and Maderas. We want to make that’s easy for them to do coming from the hotel where they are staying. We want to get more tourists here.”

To that end, Flickinger says a program coined “No car, no clubs, no problem,” will continue. That service picks up traveling golfers at their location and then provides them with rental clubs for their round for a packaged rate. The current rental clubs are brand new Callaway X Hot.

Flickinger said Maderas is also increasingly expanding its marketing thru mobile to reach new and current customers.

“In 2015, we want to do more to reach our core audience, meaning those who already like Maderas but aren’t visiting as frequently as they could be. We want people to be more aware of all that we have going on at the club,” Flickinger said.

Flickinger can now be reached at mflickinger@maderasgolf.com, or 858.451.8100.

Maderas: Golf Digest Renews Maderas’ Top 100 Ranking

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The new year got off to a celebratory start at Maderas Golf Club when Golf Digest released its biennial top 100 public course rankings on Jan. 6.

Maderas’ top 100 status, achieved for the first time in 2013-14, was renewed for 2015-16 in the coveted ratings unveiled in the January issue.

The course staff had awaited the new rankings with hopeful anticipation and the repeat recognition made for a jubilant January day, General Manager Michael Flickinger says.

“The entire club feels privileged and honored to be a part of this group,” Flickinger says of the top 100 courses. “We fought long and hard to be able to move into this arena, and we’re thrilled that Golf Digest recognized us again. It’s great to have this for another two years.”

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A host of variables go into the rating criteria, but Flickinger says course maintenance in particular carries significant weight. That validates an area of great emphasis at Maderas, he says.

“The maintenance staff in particular was very excited. We talk to the staff about course conditions and accolades like this. For us to paint that goal for them to achieve it a second time is a great feeling.
“And it’s a great lift for the staff as a whole.”

Golf Digest rated Maderas No. 92 and added the following comments:

A rare core design with residential homes amidst rock-dotted hillsides around its perimeter, Maderas features ponds, lakes, creek gulches, dry washes, canyons and chasms as hazards and sports some of the longest greens in southern California. Its setting below the San Jacinto mountain range is invigorating. Practice sidehill and downhill lies before playing Maderas, as its fairways have few flat spots.

Those words will resonate with golfers throughout the next two years.

Flickinger says the course staff didn’t fully understand the impact of being recognized the first time until new golfers started booking tee times.

“One of things we noticed is that people would come into the golf shop and tell us we were now on their bucket list. When they’re in California, they want to play the California top 100 courses,” he says. “They were glad to experience the course for the first time. And we were glad to provide that experience.

“We do think Maderas is a special place, and it’s great to share that with people from throughout the United States.”

Flickinger says the motivation and awareness of Maderas’ status drove the staff to strive for a repeat. Besides maintaining outstanding service, the course invested in a facility upgrade by rebuilding its driving range.

The course purchased pins for its staff denoting the top-100 status the first time. He says something similar will be done this time in addition to updating signage and other promotional course material.

And Flickinger already has one eye toward the 2017-18 rankings.

“How can we move up?” he says. “We’re already reviewing all our methodology.
“We hope to never leave the arena now that we’ve entered it.”

You can find the entire Golf Digest list here – golfdig.st/1tM5fpc.

For reader convenience, we’ve extracted the California course rankings and comments. To book a tee time at Maderas, use this site or call 858.451.8100.

1. Pebble Beach, Pebble Beach

Pebble Beach has been the No. 1 course ever since we introduced the 100 Greatest Public in 2003. It’s not just the greatest meeting of land and sea in American golf, but the most extensive one, too, with nine holes perched immediately above the crashing Pacific surf — the fourth through the 10th plus the 17th and 18th. Pebble’s sixth through eighth are golf’s real Amen Corner, with a few Hail Marys thrown in over an ocean cove on eight from atop a 75-foot-high bluff. Pebble will host another U.S. Amateur in 2018, and its sixth U.S. Open in 2019.

21. Pasatiempo, Santa Cruz

Pasatiempo is arguably Alister Mackenzie’s favorite design. After all, he lived along its sixth fairway during the last years of his life. With its elaborate greens and spectacular bunkering fully restored by Tom Doak, Pasatiempo is a classic example of Mackenzie’s art. The back nine, playing repeatedly over deep barrancas, is a test for even the most talented of golfers. Presently dealing with drought conditions that restrict watering, Pasatiempo received a Golf Digest Green Star environmental award in 2014.

39. Torrey South, La Jolla

Torrey Pines sits on one of the prettiest golf course sites in America, atop coastal bluffs north of San Diego with eye dazzling views of the Pacific. Rees Jones’s remodeling of the South Course in the early 2000s not only made it competitive for the 2008 U.S. Open, it brought several coastal canyons into play for everyday golfers, especially on the par-3 third and par-4 14th. The USGA recently awarded Torrey Pines its second U.S. Open, to be held in 2021.

40. PGA West (Stadium), La Quinta

Originally private, the TPC Stadium Course (the original 18 at PGA West) finished third in Golf Digest’s survey of Best New Private Courses of 1986. It was also once among the rota of courses for the old Bob Hope Desert Classic, until some pros, objecting to its difficulty, petitioned to remove it. It’s Pete Dye at his rambunctious best, with a finish that mimics his later design at TPC Sawgrass: a gambling par-5 16th (called San Andres Fault), a short par-3 17th to an island green and an intimidating par-4 18th with water hard against the left edge all the way to the green.

44. CordeValle, San Martin

Located in the little-known but abundant golfing area south of San Jose, the gorgeous CordeValle was a private club when it first opened, but is a high-end resort destination these days, with climbing and descending soft hills dotted by gnarled oaks. It hosted both the U.S. Senior Women’s Amateur and PGA Tour’s Frys.com Open in 2013 and will be the site of the U.S. Women’s Open in 2016.

49. The Links at Spanish Bay, Pebble Beach

The Links at Spanish Bay was the first true links course built in America in many decades, but it took years for conveyor belts to deposit sand atop exposed bed rock to return this mined-out sand quarry back to a linkland site. The trio of designers, playfully dubbed “The Holy Trinity,” thoughtfully shaped an 18 that looks natural, plays strategically and is sensitive to the coastal wetland environment.

61. Pelican Hill (Ocean South), Newport Beach

One highlight of Pelican Hill’s Ocean South Course, which was Golf Digest’s Best New Resort Course of 1992, are the 12th and 13th, back-to-back par 3s tucked on a ledge just above the Pacific Ocean, the latter hole with alternate greens. Although the rest of the course is farther from the coastline, mostly on highlands above the Pacific Coast highway, the entire 18 offers spectacular views and short but tricky holes.

89. Pelican Hill (Ocean North), Newport Beach

The slightly younger companion to No. 61 Ocean South at Pelican Hill, the Ocean North Course (previously called the Links Course) is a bit longer and a bit farther inland. Some holes are on higher plateaus, too, which provide for even more scenic Pacific vistas. Only one pond is in play, on the inside corner of the par-5 17th, but deep canyons must be carried several times during a round, including on the approach off the dogleg right 18th.

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92. Maderas GC, Poway
A rare core design with residential homes amidst rock-dotted hillsides around its perimeter, Maderas features ponds, lakes, creek gulches, dry washes, canyons and chasms as hazards and sports some of the longest greens in southern California. Its setting below the San Jacinto mountain range is invigorating. Practice sidehill and downhill lies before playing Maderas, as its fairways have few flat spots.

93. Sandpiper GC, Santa Barbara

On bluffs adjacent to the Pacific outside Santa Barbara, Sandpiper occupies land only slightly less spectacular than No. 39 Torrey Pines (another William F. Bell design), with certain holes, like the par-3 11th, actually closer to the surf than anything at Torrey. Corridors are comfortably wide to accommodate windy conditions. Greens on holes like the par-4 10th and par-5 13th are perhaps the earliest versions of a current design trend, “infinity greens” that hug the horizon with a vast ocean beyond.