Does your golf course have a social media plan for 2017, or could your current plan use a review?
Before you answer, here are some questions to ask yourself:
– Is your course posting regularly (daily/weekly) and consistently to Facebook?
– Is your course utilizing Instagram to promote your course and reach new golfers?
– Does your course have an adequate supply of high-quality images to promote your facility?
– Is your course working with video?
– Is your club’s social media plan comprehensive, meaning does it account for and promote ALL of your business entities (golf, instruction, weddings, tournaments, golf shop, dining, events, tourism, lodging, etc.)?
– If your course posts regularly to social media, are they prompt (24/48 hours) in replying to responses and queries?
– Does your course have a blog to drive traffic to your web site and create rich content of value to your clientele beyond it just being a calendar of events?
– Do you value social media as a marketing AND a customer service tool?
– Do you have someone dedicated to your social media who enjoys it and makes it a priority and isn’t overburdened with other course duties?
– Do you promote and sell golf rounds through your social media?
– Are you properly leveraging the investment you’ve made in your web site through social media promotion?
– Do you realize how fast social media is changing and how challenging it is to stay educated?
More than ever, social media needs to be priority for golf courses to relevant and successful in communicating with their clientele. It has to be prioritized as more than hobby. If don’t take your social media seriously, neither with your audience – and quality content counts.
Before the new year, I encourage you to let 19th Hole Media give you an honest and experienced assessment of your current social media efforts. It’s likely we can identify many errors for improvement and tailor a custom plan exclusively for your course that will work and take into account your current resources (staff, social media familiarity, marketing budget, etc.).
If your course is behind in migrating its marketing to social media, this is your chance to catch up. If you let another year go by without making it a priority, it will on deny your course and club the impressive results that social media can provide in this era of new media. And if you’re course is taking out print advertising to promote itself, we definitely need to talk because those are marketing resources you should be taking control of and converting into storytelling and social media channels that work and will inform and entertain your audience and gain you fans, followers and loyal customers.
You can contact either Zeb Welborn (firstname.lastname@example.org) or Corey Ross (email@example.com) to schedule a consultation. We’d be happy to share the strategies that are working for our growing list of clients and make sure you have a happy new year on social media in 2017. You can find more information about 19th Hole Media www.19thholemedia.com.